White papers can be product or service-focused. They can have many graphics or a few. Buyers and decision makers are looking for answers to problems they face. Your company can be their savior. Prospects and existing customers benefit from information about your company’s newest technique, product, or service.
White Papers Have Subheadings
An especially long white paper may have subheadings to improve readability. What’s more, some articles may have a Table of Contents to make it easier for your clients to find what they need quickly.
Repurpose Your White Paper Content!
White papers can be up to 5000 words and more. When you repurpose the content across blogs, articles, Facebook, and Twitter pages, you are making the best use of your investment. You can also use white paper images of your products, services, or key findings in Pinterest or Instagram sites.