Complicated and lengthy, a white paper may be 10-15 pages of technical, product or problem-solving information. They sound boring but believe us: Your B2B customers will appreciate them. These days, white papers are made to be easy to read and understand. In addition to useful content, white papers include excellent graphics, colorful charts and graphs – and a Table of Contents for easy access. They are also great ways to have reusable (but original because we wrote it with you) content for blog posts, Facebook posts, website content, and in-house or customer-facing presentations. You get a lot of bang for your buck.
White papers help your followers
- Stay on top of new trends
- Get information about products and services
- Compare products
- Help justify buying decisions
- Develop a short list of qualified vendors